Privacy-Preserving
Consumer Intelligence
Consumer Intelligence
Last Update: January 15, 2025
Screenlake, Inc. (“Screenlake”, “we”, or “us”) is honored to provide "YouGov / Screenlake" (the “App”) that helps users (“you”) improve their mobile experience with privacy-focused app usage tools. When using the App, you will be asked to consent to us collecting some of your personal information.
The purpose of this Privacy Policy is to provide you with a clear understanding of what personal information we have access to when you use the App, as well as what personal information may be collected when you allow us to collect usage data, how your personal information is used, and the choices you have to control the collection and/or use of your personal information.
The express purpose of this app is to enable you to participate in paid data collection managed by YouGov America Inc, an external partner to Screenlake Inc. This privacy policy does not have any bearing on your relationship with YouGov America Inc. This privacy policy strictly describes your relationship to Screenlake as the owner of the Screenlake-YouGov app.
If you have any questions, comments, or concerns about your personal information, this Privacy Policy, your privacy, or any of our privacy practices, please contact our Data Protection Officer by email at info@digitox.app or by mailing correspondence to Data Protection Officer at Screenlake, Inc., 254 Chapman Rd, 208, #7499, Newark DE, 19702.
This Privacy Policy explains how Screenlake collects, stores, uses, transfers and shares your personal information in connection with the App, which is available for download through the Google Play Store.
We reserve the right to update this Privacy Policy to reflect changes and to keep you informed about our privacy practices. Please periodically review the App or the relevant distribution channel for the latest information on our privacy practices.
If we make any changes, we will notify you by contacting you through the App, by posting a notice on the App, by posting a notice on our Google Play(TM) store page for the App, or by some combination of these methods. If you continue to use the App after the Privacy Policy has been updated, this continued use will indicate your acceptance of the Privacy Policy as modified. In some cases, you will have to explicitly accept changes to the Privacy Policy.
If you do not accept the terms of the Privacy Policy, please discontinue using the App immediately.
When you install the App, a randomly generated unique identifier (“Generic ID”) is used to distinguish your installation of the App from installations of the App by other users.
Upon installation, you will be explicitly asked to grant the App permission to access your device’s usage data and accessibility services (the “Accessible Data”). Accessibility services are used to capture information regarding brands, products, topics, and advertisements you interact with via your smartphone screen.
The Accessible Data may include information that may be used to personally identify you. However, we only collect the data listed in the Collected Data section below and we never store or index any of the Collected Data in association with your personal identity.
The App locally processes the Accessible Data to provide various features and functionality to you. You are entirely free to decide whether or not to grant data access to the App, and can revoke this permission at any time, although doing so may make it infeasible for the App or a feature of the App to function properly.
The App extracts the below-listed Collected data from the Accessible Data and will ask for your explicit consent to transmit the Collected Data to Screenlake’s servers, such as:
You are entirely free to decide whether or not to share the Collected Data. However, some features of the App rely on the Collected Data to work, and if you decline to share the Collected Data, those features may not be available to you.
Upon receiving any Collected Data, our policy is to delete your IP address from our logs within hours of receipt, unless an error is being debugged, in which case it is deleted upon resolution of the error. When stored, the Collected Data is pseudonymized using your Generic ID. If you uninstall the App, any Collected Data is permanently disassociated with that installation of the App and is at that point anonymized and cannot be used to re-identify you.
We never intentionally receive or process sensitive personal information, such information regarding your sexual orientation, ethnicity, religious affiliation, refugee status.
We may process your personal information for the purposes described in this Privacy Policy, with your consent; when we have assessed it is necessary for the purposes of the legitimate interests pursued by Screenlake or a third party to whom it may be necessary to disclose information; or to comply with a legal obligation. If you have questions about these legal bases you can contact our Data Protection Officer at legal@screenlake.com.
We may use your personal information for the following purposes:
We will not process your personal information in a way that is incompatible with the purposes for which it has been collected or collect any personal information that is not needed for these purposes.
We may aggregate anonymized technical information (Anonymized Information) from the Collected Data of the users of the App. We may use the Anonymized Information to generate and validate the data and insights about markets that we provide on our website at screenlake.com. We may share Anonymized Information with our service providers that perform services on our behalf to help us provide, understand, or improve the App. For example, we may use service providers or other partners to help host our services and databases, perform analyses or research, send communications on our behalf, or measure the effectiveness of our advertising. Service providers can only use the Anonymized Information shared with them for the limited purpose under which it was shared, and cannot ever sell the Anonymized Information or use the Anonymized Information to personally identify you.
In situations where you consensually provide us with contact information for the sole purpose of communicating with us, we may use your information to respond to your communications and send you information you request.
From time to time, a situation may arise where we may use personal information to enforce our terms of service; prevent unlawful activities and misuse of the App; protect the legal rights, property, safety, and security of Screenlake, our affiliates, and our users; and resolve disputes involving you relating to the Services; or and comply with applicable laws and assist law enforcement. Regardless, we do not and will not share your personal information with third-parties except in the following limited circumstances:
The personal information we collect from you, as described above, is pseudonymized when collected and is retained for as long as needed to accomplish the purposes provided in this Privacy Policy. At any time, you can request that we erase any personal information that we have collected as outlined in the “Your Rights” section of this Privacy Policy.
If you delete the App from your device, your Generic ID is permanently disassociated with that instance of the App and any of your personal information will become Anonymized Information. You should be aware that we may retain any such Anonymized Information after you have deleted the App. We reserve the right to use the Anonymized Information after you have deleted the App
With us, you have rights and control over your personal information regardless of the country you live in. Many of these important rights are afforded by Europe's and the UK's General Data Protection Act (GDPR), which include:
Contact our Data Protection Officer using the contact information provided above to exercise any of your privacy rights. We commit to grant them within 30 days after receipt or less.
Please keep in mind that in the case of a vague request we may engage the individual in a dialogue so as to better understand the motivation and content of the request. We may also refuse manifestly unfounded and excessive (repetitive) requests.
We might also require you to prove your identity in some cases. This is made to ensure that no rights of third parties are violated by your request.
Notification requirements. We commit to notify you, when it is needed under the law, within a reasonable period of time and your data protection authority within the timeframe specified in applicable law about data breaches related to your personal information.
Data Protection Authorities. Subject to applicable laws, you may have the right to lodge a complaint with your local data protection authority about any of our activities that you deem are not compliant with applicable law.
If you are a California resident, then under the California Consumer Privacy Act (‘CCPA’) you have certain rights regarding the personal information that we may have collected about you. The following sections disclose the “what,” “how,” and “why” behind any personal information we collect about you, who we share it with, and what your rights are over your personal information.
As summarized in detail in the Collected Data section above, we collect:
personal identifiers; commercial information; and Internet or other electronic network activity information.
We use identifiers, commercial information, and Internet or other electronic network activity information in order:
As further described in the Collected Data section above, we collect identifiers and commercial information directly from you and we collect Internet or other electronic network activity from your usage of the App and its services.
We do not use cookies or web beacons to collect personal information from you or track your activity.
We do not sell your personal information. We do sell deidentified and/or aggregated consumer information, which does not identify you or any individual person and is not considered personal information by the CCPA (Cal. Civ. Code 1798.140(o)(K)(3)) on screenlake.com as summarized in the Use of Aggregated Information section above.
We may share your personal information in the following circumstances:
We may share personal information for other reasons we may describe to you or as permitted by law.
The consumer rights you may have under CCPA include the right to:
We do not sell your personal information. While you have the right to direct us to not sell your personal information, as summarized below, such a request could be moot since we do not sell your personal information.
You have the right to request that we disclose to you what categories of personal information we have sold or disclosed for a business purpose about you, and the categories of third parties to whom the personal information was sold or disclosed. Additionally, you have the right to request disclosure of specific pieces of information. Below is a list of the information that you can include in your request.
You have the right to request that we delete any personal information about you that we have collected from you. Please note that there are exceptions where we do not have to fulfill a request to delete information, such as when the deletion of information would create problems with the completion of a transaction or compliance with a legal obligation.
We will not discriminate against you (e.g., through denying goods or services, or providing a different level or quality of goods or services) for exercising any of the rights afforded to you.
If you would like to exercise your right to opt out, right to delete, or right to request disclosure, or if you have any questions or would like to provide feedback on this Privacy Policy or our privacy practices, please email us using the following information and our privacy team will examine your request, question, or feedback and respond to you as quickly as possible.
Data Protection Officer info@digitox.app
We adhere to the standards set out in this Privacy Notice and do not monitor or respond to Do Not Track browser requests.
We maintain reasonable and appropriate safeguards to protect all collected personal information against loss, misuse, theft, unauthorized access, disclosure, alteration, or destruction. While we strive to protect your information and privacy, no data transmission or storage can be guaranteed to be 100% secure. We cannot guarantee or warrant the security of information you disclose or transmit to us and cannot be responsible for the theft, destruction, misuse, unauthorized access, alteration, or inadvertent disclosure of your information.
If we become aware of a security systems breach, we will attempt to inform you by posting a notice, publishing a press release, notifying you via the App, or other appropriate means, and will take appropriate steps to remedy the breach in compliance with any applicable laws and as specified in this Privacy Policy.
General age limitation. We are committed to protecting child privacy. The App is not intended for children and we do not intentionally or knowingly collect information, personal or otherwise, about individuals under the age of 18, much less children under 13 years old. If you are aware of anyone under 18 using the App, please contact us using the contact information provided above and we will take required steps to delete any such information and/or prevent that individual from accessing the App.
Age limitation for EU residents. To the extent prohibited by applicable law, we do not allow use of the App by EU residents younger than 18 years old. If you are aware of anyone younger than 18 using the App, please contact us using the contact information provided above and we will take required steps to delete any such information and/or prevent that individual from accessing the App.
Screenlake is based in the United States of America (U.S.) and the personal information we collect is governed by U.S. law. Please be advised that the laws in the U.S. and the laws of other countries may not offer the same protections as the law of your jurisdiction, and may be deemed inadequate relative to your country’s data protection law.
Further, you agree that we may store and process your information through third-party or affiliate hosting services in the United States, European Economic Area (“EEA”), and other international jurisdictions. As a result, we, our affiliates, subsidiaries, or agents may securely transfer your information to a jurisdiction with different data protection laws than your jurisdiction. By using the Services, you explicitly and unambiguously consent to the transfer of your information outside of your own country for the purposes described in this Privacy Policy.
We use data processors that perform particular operations with your personal information for us.
Data processors (or just processors) are companies that help us, the Data Controller, run the App, support our communication with you or perform other App-related activities. They may process certain personal information on our behalf to accomplish the goals related to the App functions and associated activities. Data processors act only in accordance with instructions and process only the personal information that we instruct them to process. We are liable for any acts or omissions of our data processors and engage with them under data processing agreements to the extent required by applicable law.
Processor: AWS (Amazon Web Services)
Type: Infrastructure and security
Data Processed: App usage information.
Purpose: Storage of usage information while using the App.
Processor: Google Analytics
Type: Analytics
Data Processed: Analytics-related information: app version, anonymous demographics, events describing how the app is used.
Purpose: Analyze usage patterns within the app to optimize flows and retention.
We keep our Privacy Policy under regular review. This new version was published on December 13, 2023, and supersedes the prior privacy policies that covered The App.
This Privacy Policy may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
This policy was last updated on January 15, 2025.