Up to 90% of online brand interactions occur outside of social media apps and sites. Screenlake collects and analyzes millions of live brand encounters on every app across thousands of consumers.
Measure true mindshare, compare to competitors, and plan your marketing spend using truly comprehensive consumer understanding.
This means that social media listening efforts miss out on most brand discourse. Consumers are constantly encountering brands in shopping apps, messaging apps, mobile ads, videos, and everywhere else on the smartphone. These encounters impact hearts and minds.
Screenlake's proprietary data capture system operates on smartphone screens themselves, not specific apps. This means you can interpret your brand performance across the entire consumer smartphone experience.
The brand insights your team learns by tracking social media is outdated: it's been posted and circulated. If that's how you're getting updates about your brand, then you're learning at the same time as every other user online. It's impossible to stay ahead of the game.
Screenlake follows the exact perspective of nearly 100k smartphone users around the world. We capture all the formative brand interactions -- ads, purchases, chitchat, frustration -- that either (a) inspire later social media posts or (b) never end up getting posted at all.
Impossible, right? Yet brand intelligence efforts often lean on survey questions just like that, hoping that respondents have superhuman memory. Most brand encounters last just seconds, and are preceded and followed with totally different content. Without observational measures, these impactful moments simply can't be recounted and included in analysis.
Screenlake's always-on detection captures every fleeting moment, as well as the topics and sentiment surrounding them. We track all relevant industry categories and apply shared stable topic-detection to all in-category brands, giving you a perfect view of the topics that consumers naturally associate with your brands, products, and competitors.
We'd love to partner with you and take your brand intelligence game to the next level.
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